Craftroots Entrepreneurship Certificate Program (CECP)

The CECP is a 3-month guided entrepreneurship journey dedicated to empowering rural entrepreneurs, artisans, and craft-based businesses by bridging the gap between the workshop and the market.

 

Our Theory of Change

We exist to restore economic dignity to grassroots creators by enabling traditional artisans to build sustainable enterprises that preserve India’s heritage. Our approach transforms skilled makers into visionary entrepreneurs by integrating modern business discipline with heritage skills through a practice-based, cluster-centric, and market-linked pedagogy.

 

Core Principles

Our program is built on four pillars designed to drive behavioral change and business sustainability:

• Learning by Doing: Entrepreneurship is taught through real-time application, not just theory.

• Contextual Learning: All training modules are rooted in local craft ecosystems and actual market conditions.

• Collective Empowerment: Cluster-based peer learning is utilized to strengthen long-term sustainability.

• Mentored Implementation: We provide continuous handholding to ensure lasting behavioral change.

 

Program Structure & Duration

The program follows a hybrid structure combining online and in-person learning, spanning 105 hours:

• Online Sessions: 24 hours (Weekly 2 hours x 12 sessions).

• Offline Sessions: 21 hours (3 hours x 7 sessions).

• Field Work & Projects: 60 hours total, dedicated to self-study, field visits, and project work.

• Structured Mentorship: Includes 12 months of dedicated one-on-one guidance to support participants post-program.

• Program Completion Ceremony: A 3-day offline event held in the Craftroots cluster in Ahmedabad.

​

Key Curriculum Modules

Participants engage with a wide range of topics, including:

• Entrepreneurship frameworks, business model canvases, and legal registration.

• Marketing, branding, storytelling, and content creation (photography/video).

• E-commerce marketplace integration and digital presence.

• Advanced skills including Artificial Intelligence (AI) for craft and financial management.

• Deal pitching practice and business collaboration strategies.

 

Admission & Fee

• Eligibility: Open to artisans, early-stage business owners, and craft entrepreneurs.

• Expected Outcomes: Participants will gain increased income, improved pricing discipline, reduced reliance on middlemen, and the foundation to build sustainable enterprises.

• Program Fee: ₹10,000/-. This also covers food, stay, and arrangements during the 3-day event in Ahmedabad.